Effective Date: May 26, 2026 | Last updated: May 26, 2026
The data controller for HiFi Plaza is Audio Market, operating under the brand HiFi Plaza, based in the Republic of Korea.
For all privacy questions, contact privacy@hifiplaza.co.kr.
If you sign in with Apple, Google, Kakao, or Naver, we receive a unique provider identifier and (depending on your choice) your email and name. We do not access other data from these providers.
If you upgrade to a business account, we may collect business registration details and contact information for verification.
We do NOT collect: precise GPS location, financial card details (payments, if any, are processed by Apple or future payment partners), advertising IDs without consent.
| Purpose | Legal Basis (GDPR) |
|---|---|
| Provide the marketplace (display listings, enable chat) | Contract (Art. 6(1)(b)) |
| Account authentication and security | Contract / Legitimate Interest (Art. 6(1)(b)/(f)) |
| Send push notifications you opted into | Consent (Art. 6(1)(a)) |
| Machine-translate chat messages between languages | Contract (Art. 6(1)(b)) |
| Detect fraud, abuse, or violations | Legitimate Interest / Legal Obligation (Art. 6(1)(f)/(c)) |
| Comply with tax, accounting, and law-enforcement requests | Legal Obligation (Art. 6(1)(c)) |
We share data only with the following categories of processors, each bound by data-processing agreements:
We do not sell your personal data, and we do not share it for third-party advertising.
Our primary servers are located in the Republic of Korea. If you use the Service from outside Korea, your data will be transferred to and processed in Korea.
Korea has been recognized by the European Commission as providing an adequate level of data protection (Adequacy Decision of 17 December 2021). This means EU/EEA data may be transferred to Korea without additional safeguards.
Some processors (Apple, Google, Microsoft) may transfer data to the United States. They maintain Standard Contractual Clauses (SCCs) and other safeguards as required by GDPR.
| Data | Retention |
|---|---|
| Active account data | Until you delete your account |
| Chat messages (after deletion) | Visible to other participant as "Deleted User"; 90 days then anonymized |
| Translation cache | 1 year, or until source message deleted |
| Push devices (inactive) | 90 days after last seen, then deleted |
| Moderation history (reports, suspensions) | 3 years (legitimate interest in safety) |
| Server access logs | 30 days |
| Tax / business records | As required by Korean tax law (typically 5 years) |
You have the following rights regarding your personal data:
To exercise these rights, email privacy@hifiplaza.co.kr. We respond within 30 days.
The Service is not directed to children under 16. If we learn we have collected data from a child under 16 without verifiable parental consent, we will delete it promptly. Contact privacy@hifiplaza.co.kr if you believe this has occurred.
We implement appropriate technical and organizational measures to protect your data, including HTTPS in transit, password hashing, role-based access controls, and routine security review. No system is 100% secure; we encourage strong passwords and notifying us at security@hifiplaza.co.kr of any suspected breach.
The mobile app does not use cookies. We do not use third-party advertising trackers. We do not implement Apple's App Tracking Transparency (ATT) prompt because we do not track users across other companies' apps and websites.
We do not use automated decision-making or profiling that produces legal or similarly significant effects on you. Content moderation involves human review for material decisions.
We may update this Privacy Policy. Material changes will be notified in-app or by email at least 30 days before they take effect. Continued use after the effective date constitutes acceptance.
Privacy questions: admin@hifiplaza.co.kr
Security incidents: admin@hifiplaza.co.kr
General support: admin@hifiplaza.co.kr
EU/UK users — for EU-specific representative arrangements under Article 27 GDPR, contact us at admin@hifiplaza.co.kr.